About Us
Fill your home with things that make you happy
We believe that using the right product for the right task can make everyone's day a little bit better. Mornings are more rewarding if they start with crafting a perfect cup of coffee, with beans that you've ground exactly right. Meal prep is more satisfying when armed with a sharp and weighty chef's knife that balances beautifully in your hand. And there's relief and peace to be found when collapsing into crisp bed linen at the end of a too-long day.
That's why we only sell products that we think have the power to make things a little happier — whether it's because they add flavour, comfort, efficiency, expertise, or a little beauty to your home life.
We're always hunting out exciting new kitchen and home finds locally and internationally, looking to inspire ourselves and our customers, and growing our ranges. From knives, appliances and hard-to-find ingredients, to bedding, rugs and furniture, we've sourced and tested the best quality we can find, from brands and makers that we love.
–Where did this story begin?
Yuppiechef was founded in 2006 by two good friends, selling just 32 kitchen products online, from a lounge in Plumstead, Cape Town. More than a decade (and more than a million cards and fridge magnets) later, more than 300 of us are now working together to help our customers find more moments of joy in their homes.
